/ SOCIAL MEDIA ADVERTISING

Manage the algorithm.
Scale your sales.

Do not waste your budget by just clicking the "Boost Post" button on Meta (Facebook/Instagram), TikTok, and LinkedIn. We transform cold audiences into loyal customers using Pixel data, Lookalike audiences, and high-converting creatives.

"Users don't browse social media
to make purchases.
We convince them to do so."

On Google, users search for the product; on social media, the product must find the user. That's why instead of ordinary ads, we produce neuromarketing-focused content that stops the user's scrolling habit and match them with the right audience.

CONVERSION ARCHITECTURE

3-Stage Funnel System

01
TOFU / AWARENESS GENERATION

Capturing the Cold Audience

We reach people who do not know your brand at all but are in your potential customer pool (Broad audiences, Interest targeting) with Reels/Video formats that solve their problems or tell your brand story. Our goal here is not immediate sales, but pulling high-quality traffic at a low cost.

02
MOFU / CONSIDERATION

Trust Building and Retargeting

We retarget individuals who watched our ads or visited our site in the first stage (Warm Audience). In this phase, we build trust with user reviews (UGC), product details, and Carousel ads, preparing them to make a final decision.

03
BOFU / CONVERSION

Irresistible Offer & Sales

We show aggressive, sales-driven ads (Catalogs, Discount Codes, Limited Time Offers) directly to the audience that abandoned their shopping carts or spent a long time on the relevant pages (Hot Audience), finalizing the purchase action.

/ CAPI & PIXEL ARCHITECTURE

Untracked data
is a lost sale.

Due to iOS 14+ updates and cookie restrictions, standard Pixel setups no longer deliver accurate results. As Dijiworks, we deploy Meta Conversions API (CAPI) and Server-side Tracking to send 100% flawless data to the advertising algorithm.

01
Custom Audiences
02
Lookalike Audience Modeling
03
Catalog and Dynamic Product Ads (DPA)

fbq('track', 'Purchase', {

value: 1299.00,

currency: 'TRY',

content_ids: ['SKU_8923'],

content_type: 'product',

event_id: 'ev_78291a2' // Server-side dedup

});

>> Server_API_Response: 200 OK (Match Quality: 9.8/10)

AD FORMATS

The right format for the right screen.

Reels & TikTok

Vertical (9:16) format UGC-style dynamic video ads integrated with trending music, capturing the user within the first 3 seconds (Hook).

Carousel (Swipable)

Horizontal (1:1 or 4:5) visual ad sets featuring multiple products or step-by-step service details with the highest engagement rates.

Lead Forms

Tailored for B2B or service sectors, collecting direct contact details inside Facebook/Instagram/LinkedIn without forcing the user to leave the platform.

DPA (Catalog)

Dynamic remarketing displaying the exact image and price of the product to users who previously visited your e-commerce site and viewed it.

Let's give your ad account a check-up.

Let's discover the budget leaks in your current campaigns or construct the most profitable social media advertising strategy (ROAS analysis) for you from scratch.