/ GOOGLE ADS & PERFORMANCE MARKETING

Don't burn the budget.
Turn it into an investment.

Clicks don't feed the bottom line, sales do. An incorrectly targeted ad campaign only burns your money. As Dijiworks; we maximize your ad budget's return (ROAS) with AI-supported bidding strategies and data mining.

"Every click is not a customer.
What matters is the purchasing intent."

Clicking the "Launch Campaign" button in the Google Ads panel is 1% of the job. The remaining 99% is the art of reducing costs (CPC) and increasing conversions through negative keyword analysis, quality score optimization, and A/B testing.

PERFORMANCE METHODOLOGY
01

Search Intent

Is the user just looking for information, or are they ready to buy with their credit card in hand? We segment your campaigns not just by keywords, but by the user's "purchasing psychology" (Funnel).

Negative Keyword Architecture Long-Tail Targeting
02

Quality Score & CPC Optimization

Google lets good ads get cheaper clicks. By maximizing the harmony between your ad texts, landing page, and keyword to 100%, we pull your Cost Per Click (CPC) below your competitors.

Landing Page Optimization CTR (Click-Through Rate) Increase
03

Artificial Intelligence & PMax

With Performance Max (PMax) campaigns, we lock Google's entire inventory (Search, YouTube, Gmail, Maps, Discover) onto a single goal. By feeding the right conversion data to the algorithm, we make machine learning work in favor of sales.

Smart Bidding ROAS Target Bidding
/ RETURN ON INVESTMENT REPORTING

Know exactly where your money goes.

No more flying blind. We track the metrics (KPIs) that matter most for your business and transparently report how we increase conversion volume while reducing costs.

ROAS (RETURN ON AD SPEND)
8.5x
↑ High Profitability Rate
COST PER ACQUISITION (CPA)
₺45
↓ Below industry average
CONVERSION RATE
6.2%
↑ Quality Traffic
IMPRESSION SHARE
84%
✦ Market Domination
Search Network Budget Loss Analysis Conversion Funnel Improvement Advanced E-Commerce Tracking

Full Dominance in the Google Ecosystem.

Search Network Ads

Reach users who have a direct need and are searching for your site right at the top of Google search results.

Shopping

Showcase the products on your e-commerce site directly in search results with images, prices, and titles.

Performance Max

Reach your target audience across YouTube, Display Network, Search, Discover, Gmail, and Maps with a single campaign.

YouTube Ads

Take your brand awareness and visual perception to the top with skippable and non-skippable video ad models.

Remarketing

Bring back users who have visited your site but haven't made a purchase with visual banners while they browse the web.

App Downloads

Build aggressive campaigns on Google Play, YouTube, and Discover networks to increase the download numbers of your mobile app.

Let's give your ad account a check-up.

Let's find the budget leaks in your current campaigns. If you've never advertised before, let's prepare a free industry-specific return projection (ROAS analysis).