1. Custom Web Design
When trust is a concern on e-commerce sites, it is primarily beneficial to review your design. If you cannot provide trust upon the initial entry to the site, it is a clear depiction that you are starting 1-0 behind.
For flawless and custom works, you can get support from professional firms like dijiworks, or you have the chance to find and choose suitable themes according to the infrastructure you will use. Apart from these, it would be good for you to get recommendations from firms with a custom web design line like birNC as well. In other words, just because you liked a design will not mean that the design instills trust. It is beneficial for you to get the comments of 4-5 people from your circle who have absolutely nothing to do with your sector or business, along with another 4-5 people who know your sector very well. Of course, you should also care about and take these comments into consideration.
2. Mobile Design (Responsive)
We are persistent on this matter. As for the reasons;
- Internet connection rates are rapidly shifting towards mobile devices.
- Sites with a mobile design host more visitors.
- User experience is higher in mobile designs.
- Since 4.5G has arrived, it is necessary to make use of it.
According to the reports we examined on the Google side, people have truly come to love connecting to the internet from mobile more. I think this briefly summarizes why we are so persistent.
On the other hand, the main issues to be considered are that the mobile design should be close to the desktop design, it should be functional, and it must facilitate the purchase.
3. SSL Certificate
SSL is not everything, but it is a lot of things. First of all, you take your visitors' information behind a firewall. Afterwards, you satisfy the demand of giants like Google. Let me also give a tip on this matter; if you explain the pages where the SSL certificate is active to your customers and convey that they are in a secure environment when SSL is active, you will provide extra trust towards your site.
4. Social Media Template
First of all, let's agree on this matter once more. Sharing product links on your social media accounts is not social media management.
So what should we do? What needs to be done is to determine a few visuals designed in accordance with your company's line, and ensure these visuals are shared. If you are not knowledgeable about graphics, it is beneficial to get help from a professional.
5. Advertisement Template
Having a template for the advertisements made to attract more visitors to your site and, naturally, to make more sales is an additional element of trust. If you make banner advertisements with templates close to the design of your website, visitors who come to your site and leave satisfied will recognize your site beforehand when they see the same advertisement later.
6. About Us Page
Explain yourself in detail to people who do not know your company or even you, but wish to learn. What have you done? What do you want to do? An About Us page that does not praise yourself, avoids exaggeration, does not give FALSE OR WRONG information, but is also not too modest, always provides trust.
7. Being Present in Alternative Marketplaces
Having an e-commerce site does not show that your brand can stand on its own feet solely through an e-commerce site, nor is it sufficient for brand awareness. Whether under your brand name or not, it will be to your company's benefit to be active on platforms like N11, Gittigidiyor, and Hepsiburada. Today, many brands have stores in alternative marketplaces. Although the goal here seems more like sales, the primary objective is to support your brand in reaching more people. If you are also present in alternative marketplaces in this direction, you can see that both the awareness and reliability of your brand increase in a short time.
8. Blog
We have already explained this topic at length: Why E-commerce Sites Should Keep a Blog?
9. Company Image Gallery
Show your visitors that you are serious and a real venture in the work you do. Share the visuals of your office, your warehouse, and even your building with them. In short, prove that you do not consist of just a virtual formation.
10. Customer Reviews
One of the most important elements that makes a product sell is the customer review. I had mentioned this in a few more articles. Allow the same people to make reviews about your company as well and publish this on your site. For someone coming to your site for the first time, you will have quickly answered the question "Who is this Company XX?".
11. Descriptions That Summarize, Not Praise the Product
Product descriptions are generally standard. The descriptions provided by the manufacturer or importer company usually contain expressions that praise the product to the skies, and these have now lost their validity. People expect more realistic explanations. So, how do you introduce a product in a more reliable way? Let's examine this under 2 headings.
11.1. Editorial Reviews
Ask people within your company who know the products to explain the product briefly and share this in the product contents. Instead of the phrase "your hair will look dazzling with this hair care cream", the sentence "a hair care cream special for those who want to have brighter hair" will look more realistic and natural.
11.2. Product Q&A Section
Let people ask questions about the products. And you answer them. Choose a sincere manner and the most understandable language. Take care not to use technical terms as much as possible.
12. Quick Turnarounds
Reply to the emails coming to you quickly. Even if the questions seem absurd to you, this information might be truly important for the person asking. More importantly, the person asking the question might be waiting to buy that product at that exact moment.
13. Visibility of Contact Information
Do not hesitate to share phone, email, and address information. While numbers like 444 and 0850 provide extra trust for phones, using a GSM number can be written as a minus on your status.
14. A Logo That Describes the Company and Its Sector
Do not let your logo be produced just for the sake of having a logo. Try to choose logos that describe your brand and your company, and have a story. For this, it is beneficial to work with professionals in this business.
15. Product Images
In my opinion, the point that needs the most attention in product images is integrity. Let there not be images in the dimensions of 2000×5000 px for product B while the picture of product A is blurry, small, and incomprehensible. Take care to have the same size and quality in all images.
Additionally, sharing the product both on an infinite background and on a model will increase the trust towards the product.
16. Site Speed
Just as site speed is important for both Google and visitors, it is also among the elements affecting the duration of stay on your site. No one wants to perform transactions on a slow site. Especially when we have achieved such speed nowadays.
Ensure your site is fast at the maximum level. People should not have to wait between pages.
17. Are Graphics Compatible with Each Other?
Ensure that all graphics such as banners and sliders you use on your site are compatible with each other. Do not allow colorful, chaotic sites to form. Have a template and try to remain faithful to this template. This will both facilitate your regular visitors' perception of your campaigns and eliminate visual clutter. In addition, the template will remind people of your brand at first glance.