1. Organic Traffic
First of all, although the target is not this, it is a fact that blogs bring organic traffic to the site. This brings along loyal visitors when a successful blog is established. At the same time, new visitors can be acquired thanks to search engines. In this way, marketing costs can also decrease.
2. Customer Satisfaction
Making non-promotional posts to people about the products they want to buy is actually the logic of honest e-commerce. Writing “this product is so perfect that I wish you had it too” and publishing an article supported by visuals that shares the usage and results of the product are not the same thing. Furthermore, believe me, publishing a blog post is more effective. People do not believe in the first example I wrote anymore anyway.
3. Not Everything is Money
Maybe you won't believe it, but it really is so. Unfortunately, in our country, people do not prefer to spend money unless they have to (I exempt special circumstances).
Show people that your goal is not just to sell products. Share, encourage sharing. Although it is an extreme example, look at the social projects of companies like Google and Facebook; you will see works that will benefit humanity, such as free internet and unrequited support. The goal here is to be useful to people. Let your company show up in social activities and share this.
Let me give you a tip. Support animals in shelters, go with your team and feed them on-site. Plant trees, share it, but do not forget to share these on your blog in a way that will encourage people while doing so.
4. Up-to-Date and Original Content
And the most important reason. E-commerce sites, especially if they provide product supply via XML, have difficulty in providing up-to-date and original content for the site. And they are not wrong in this—after all, all data comes from the supplier company—
Thanks to blogs, you can share information about your sector, your company, and even your person, and you can share these articles with your visitors. In this way, I can say that your site will gain both originality and freshness.