Today, e-commerce is growing and developing day by day. So much so that it is possible for us to see an e-commerce site in almost every field of trade. The journey of e-commerce, which initially started with food delivery to homes (if I remember this correctly, a pizza firm did this in the mid-90s and it consisted of merely an order form), had gone solely through durable consumer goods for a period. Afterwards, it extended all the way to grocery shopping.
Well, while there is a business area that develops this much and continues to develop, why are you still not an e-commerce owner? If you have a company, if you sell goods or services, I guess I can also ask why you do not have an e-commerce site.
It is Constantly Growing: Yes, e-commerce is growing day by day and this growth continues exponentially. I think it would be more convincing if I say it has grown by 350% in the last 5 years.
Sector Selection is Much Wider: In the event that you open a store, you are expected to have a huge product range in order not to miss your incoming customers, whereas if you are an e-commerce site owner, you can focus on a single category. For example, sunglasses (we search for the word sunglasses 33,100 times monthly on Google).
Costs are Lower: Okay, opening a store might not be that costly or costs can be reduced, but if you compare it with an e-commerce site, you can see how costs will drop. For example, opening a store on a busy street with illuminated signs, a stylish design, and plenty of products is quite costly. Whereas an e-commerce site open to the whole of Turkey can be completed for much lower costs.
More Customer Potential: Likewise, when you have a standard store, you target only that region. Of course, there is also the possibility for your service to grow and open up to the entire country or even the world, but this cannot be our comparison. E-commerce sites, on the other hand, can be browsed by the whole world from day one.
Shelf, Storage Costs are Lower: Having a warehouse is important to be an e-commerce site owner, but this is not a requirement. You can agree with supplier firms and realize sales without carrying out any storage.
Advertising Costs are Lower: Although there are people who claim the contrary to this, my opinion is again in the direction that costs are low. The costs of advertising to the entire country and internet advertising costs are definitely not the same.