And yet another social media giant could not remain indifferent to e-commerce and announced its shopping feature. This time it was Instagram's turn. Following Snapchat's recent e-commerce move, Instagram also announced its shopping feature. It was already known that it had been in preparation for a long time, and they seem to have done a really good job. The system, which operates with the tag logic they presented as a video in the testing phase, is extremely nice and could bring some changes to e-commerce as well.
It is currently unknown to what extent Instagram Shopping will affect boutiques that already carry out S-Commerce via Instagram in our country and abroad, because their e-commerce logic operates a bit differently; we will see all together whether they will switch to this system and open e-commerce sites or continue their old operations. But we can say that it is good news for e-commerce site owners.
How Does Instagram Shopping Work?
In this new system, Instagram wants e-commerce sites to share their products, brand, or product-oriented content and tag it with its price and other information. Thanks to this tag, the visitor gets the information of the product in the photo or picture by hovering over it. If they want to proceed to the purchasing stage regarding the product, they click on the “shop now” button and go to the purchasing page. Right here, the importance of Instagram for e-commerce sites increases very, very much.
The “Tap to view” button is not only a key that offers the visitor a detailed review opportunity to see the prices and details of the products, but it also paves the way for targeting many products individually within the visual.
With this move, Instagram will suddenly get ahead of many social channels regarding e-commerce, and if we proceed from the saying 'Competition breeds success,' we can get much better news regarding the e-commerce moves of social networks in the future.
How Does Instagram Shopping Affect E-Commerce Sites?
I can say that e-commerce sites, especially clothing or decoration e-commerce sites, are already very happy about this news. Because they will be able to price combinations individually over a single visual in a very simple way, show individual product details with “tap to view,” and they will also be able to attract visitors to their sites and achieve sales.
This feature was first offered to a small number of users in the US; it will soon be offered to the entire US and then to our country. I think e-commerce sites should evaluate this passing time well and make their preparations.
I can say it has become certain that it will find a very different place for e-commerce sites with the Instagram Shopping feature, because we know that e-commerce sites could not use Instagram very effectively due to its known structure, but we can say that Instagram has eliminated this problem radically.