According to a study conducted on 950 e-commerce sites, it is possible to achieve a near-perfect appearance and functionality for the home page with a few small design touches.
The result of a study conducted by Conversific on 950 e-commerce sites has revealed 17 common points of home page design. Considering that these e-commerce sites are important sites, it is beneficial for you to take them into account in the ventures you own. We also kindly request you to read the rest of this article, taking into consideration the importance of your site's landing page in making purchases.
To summarize and partially translate, these 17 items and their usage rates are as follows;
- Horizontal Categories Menu (%90)
- Vertical Categories Menu (%74)
- Free Shipping Block (%26)
- Warranty Period Block (%90)
- Live Chat Link (%34)
- Recently Viewed Products Block (%30)
- Newsletter List (%79)
- Social Sharing and Account Buttons (%69)
- Dynamic Banners (Slider or similar) (%52)
- Language Selection Area (%15)
- Customer Services Phone Number (%92)
- Autocomplete Search Bar (%53)
- Popup Opening on the First Screen (%22)
- Featured Categories (%80)
- Discounted Products (%27)
- Featured Products (%53)
- New Arrivals (%14)
Considering the rates, it is obvious that it is beneficial to adapt the sections that have a usage rate of 50% and above in particular.